Avoiding noise the power of visual culture – Santiago Lyon (Adobe) Santiago Lyon, a photographer who cut his teeth working on sporting events and doing war reports, advances in his career with this knowledge until he ends up becoming Adobe Content Editorial Director. This leads us to reflect on the importance of visual content today, 90% of the information received by the brain is visual, 94% is the figure when the image also has movement and 95% is retained when the image it's on video. Our brain analyzes an image in 3 seconds, we only need 2.5 to do it on a computer screen (and discriminate whether a website attracts us or not), and even less on a mobile, where the time of analysis and capturing attention is reduced to 1.7 seconds.
Large companies use all this knowledge about how our brain works to create their campaigns on the web and on social networks, which is why gifs, boomerangs and other resources that capture our attention thanks to a short moving image Cameroon Phone Number are so popular. moio_websummit_5 Designing the Brands of 2050 – Sairah Ashman (Wolff Olins) We begin with a historical reflection of the phases through which humanity has passed: 1. Conquer the world 2. Give meaning to the conquest 3. Give up control of what has been conquered The brands are going through the same thing, at first the logos were used to mark cattle, seal your creations.
From there we go on to give meaning to our "conquest", using claims associated with the brand image that help us feel identified with the brand, that is where branding is born. Where do we walk? How will we give up control? , the advancement of technology and artificial intelligence makes brands evolve towards a point where they must be more flexible, more appropriate to the actions of users and their needs, with personality. It's just a matter of time. We should take into account three fundamental axes in the development of a brand of the future. 1. Vindicative, with a political and philosophical position, social non-involvement is no longer accepted.