This is not what the logo is about. It is meant to be remembered, but not because it was so bizarre and unpleasant. 3. Amateur performance . Often, in companies that so far have not put much emphasis on marketing, the implementation of a logo by people with no experience is the only alternative to a logo from a generator or a ready-made one. It's hard to say which is the worse solution. An amateur logo will scare you with flaws at first glance. On the second - it will not be adjusted to the company's marketing strategy, including the assumed tone of voice. 4. Being too fashionable . In graphics, as in any other field of human activity, the dominant trends that change over time are clearly visible.
They can be called mods. And so there used to be a fashion for spectacular 3D, with dynamic lighting, and recently minimalist flat design has been triumphant. Following fashion is not bad, it is worth being up to date, but it is also worth image manipulation service remembering that a logo subordinated to fashion will quickly lose its relevance and will have to be changed. So let it be contemporary, but also with a clear, own, timeless character. 5. Aesthetics without function . This is a common mistake when we commission a logo to a person with no experience. Even a moderately skilled graphic designer will be able to create something that will be visually attractive. However, it will not take into account the intended function, which will make future marketing activities difficult for us.
You have to remember about this before accepting the design - the logo is such a focal point of your marketing activities and it has to be included in it. 6. Technical errors . Here we mean all kinds of flaws, such as color mismatch, their mistakes in the drawing. A common mistake of amateurs is also creating a logo in raster graphics instead of vector graphics. Vector graphics are fully scalable, thanks to which the logo does not lose its quality even at high magnifications. 7. Lack of readability . The problem of the lack of legibility may result either from an excessively complicated shape of the logo, or from too many elements contained therein, or from an illegible font used in text elements.