Does it have to be photography? — illustration design Eye-catching illustration via Fast Task. sketch design Creative sketched landing page for app. Via Bathi Though photographs are the most common brand images, many modern companies have developed their branding around illustration. Since loyalty comes only from authenticity, who wouldn’t rather see an unexpected pop of illustration instead of another boring stock photo? bird graphic Adorable illustration for article about fear of flying via The meditation app Headspace has launched a very successful blog called The Orange and mental health.
The whole blog is tied together beautifully with image manipulation service whimsical illustration and pleasing color tones. Quick, think of something more difficult to market than meditation! ( And yet, Headspace makes you feel good. And so it makes you want to try the app. warby parker photograph and illustration Hip hand-sketched/photograph hybrid ad via Warby Parker Warby Parker uses illustration mixed with hip photography to create an aesthetic that reflects their in-the-know literary vibe.
Since it’s impossible to separate the product (glasses) from a certain tinge of nerdiness, Warby Parker sees this as an opportunity to be playful. What are some great brand imagery examples? — TOMS shoes image Shoes in front of botanical backgrounds via TOMS Facebook page. TOMS shoes image Patagonia instagram image Patagonia provides outdoor inspiration… Patagonia instagram image And stays true to their mission. Via Patagonia’s Instagram Successful branding images build an internal narrative and external community. The images perfectly represent what the brand stands.