Every social media specialist or any other person who deals thoroughly with social media knows well that the beginning of each year is decisive for the goals that must be set and in the future achieved in the new year. So, let's leave the holidays and all-nighters buried in the history, and let's enter a more organizational climate that will help us optimize future campaigns and the degree of engagement with our audience. Thus, we decided to (re)integrate you smoothly into the digital reality with 3 key social media strategies , which you must definitely have completed within the month of January.
Review the "old time" Before you start implementing all the Special Database exciting trends of 2018 , it is wiser to close the chapter called Social Media Marketing 2017. What does this mean? But of course, start checking and measuring all the actions you adopted in 2017, so that you can accurately assess the content that brought you profit, the content that your audience loved and also the content that was ultimately not worth the effort and the money you invested . The evaluation process follows the following stages. Stage 1: Start with data and content analysis The surest way to evaluate the data in a social media strategy is by leveraging social analytics .
Each social media has a business version that enables you to monitor data such as: the engagement rate for each post separately, the number of likes , the number of users who visited your page through each post and also those who unsubscribed from your account, as well as many other data. For all items it is possible to issue monthly reports, so you can evaluate the performance of each campaign separately. Stage 2: Discuss the results with your team Once you've gathered all the data and evaluated your content, it's time to share what you've learned with your team. One of the biggest mistakes businesses make is keeping a distance from their partners. Get out of the small elite and discuss with your team, either formally in a meeting, or informally by email . Structure your report in 3 parts.