The analyzed pages included links to sites, local results and videos. On pages with videos, the first thumbnail focused the users' attention , above the second. The power of attraction of the image was such that it managed to overcome the first organic result of only text.
To harness the full power of this lesson, try placing the most important visual elements at the top and left of the page. This will ensure that they Decision Maker Email List do not go unnoticed. 4) People ignore ads In a 2007 study, Jakob Nielsen coined the term " banner blindness " to describe the tendency of users to ignore advertisements. In his own words, “We have confirmed for the umpteenth time that banner blindness is real. Users hardly ever look at anything that looks like an ad, whether it's real or not.
According to the study, users respond better to texts, faces and human bodies. In conclusion, if you decide to advertise online, . For example, with the study carried out by Usability.de using eye tracking in Google, it can be concluded that the user pays more attention to organic searches than to ads. 5) Being different can be expensive After decades of web evolution, blue remains the standard color for links, as it has become a call to action that users follow intuitively.