In online advertising, you can follow the tactics that were already used in conventional advertising, such as sales for only a few days, saying that they are the last units, and outside of more marked discount periods, the widely used "opportunity". The Internet also increases the possibility of offering exclusive content that no one will want to miss . A good example is the collaborations of the H&M brand with renowned designers. Their capsule collections sell out within five minutes of being released.
In addition, an entire environment of scarcity is created with the campaigns and messages launched by the brand. Who wouldn't want an exclusive Business Email List piece from this collection? More if they do some kind of pre-sale among the most loyal customers, as they did last year. Firm! Authority In the collective imagination, there is a very recurrent gag in comedy that is to put a uniform, a doctor's gown or any garment of a profession valued in society on a character with little ability to command.
Everyone pays attention to him, leading to sometimes hilarious plots. And this is because we let ourselves be influenced more when there is an authority behind. The best example of this Cialdini principle is found in Google SEO. The search engine determines what will be most useful to the user. And to prioritize, its algorithm significantly values that an authoritative page (such as the website of a university, a ministry or other formal media) has a link to our page. A positive influence for Google is also a positive influence for us.