It's 2022 and unfortunately we still get news of hate crimes against the black community. On May 14, a white gunman killed 10 people at a supermarket within a predominantly black community in Buffalo, United States. Posts on networks such as Discord and 4Chan showed that he had been planning the attack since March. The event was even streamed live on Twitch. We, as marketers, have an obligation to mitigate prejudice and promote racial diversity in the content we create and in the professional landscape. Consumers across the world are becoming increasingly aware of Diversity, Equity and Inclusion (DEI) topics. A McKinsey survey found that the black community is willing to pay more and prioritize brands that meet their needs.
To talk more about this we invited Natalie Gullatt, Founder and President of the Black Marketers Association of America (BMAA) and Marketing Manager at Hubspot. She also served until recently as Chair of the Caucus of Emory Black Alumni (CEBA) and Director of Marketing for the National Black MBA Association, Atlanta Whatsapp Mobile Number List Division. What has changed in recent years in relation to the black population in advertising and marketing? Since 2020, companies seem to be working to include customers from the black community in their target marketing personas. Because of this, there is a demand for more black people in Marketing to be hired and talent is in demand.
Unfortunately the Marketing sector still hasn't figured out how to really elevate and value these people. What, in your opinion, needs to be done to include more black people in Marketing, especially in decision-making positions? I think one of the first things organizations can do is standardize their qualifications for marketing talent. For example, if there are certain pay ranges for certain roles, have experience “ranges”. The experience of a marketing specialist can be from one to four years, for example, and a manager from five to eight years. Having some standards and being transparent not only helps eliminate bias, it also holds companies accountable. What challenges do black people face in the job market.